Daniel Saks presents AI model for B2B market forecasting

Generating leads and generating revenue remain the biggest challenges for B2B businesses. Ineffective marketing campaigns, lack of actionable data, and minimal visibility into effective tactics waste millions of dollars every year. Landbase Intelligence aims to transform the status quo by leveraging the predictive power of artificial intelligence.

The company recently launched its proprietary AI model called GTM-1 Omni, a revolutionary technology designed to optimize go-to-market strategies using machine learning. “We have created what we believe to be the first AI model capable of understanding, predicting and executing marketing actions,” explained Daniel Saks, CEO of Landbase. “This has given us considerable information that can help businesses. »

Training the model for market insights

So, what exactly does a sales and marketing-focused AI model look like?

According to Daniel, the development process involved training the GTM-1 Omni on a huge data set related to marketing activities. “We trained this model with 175 million contacts, 22 million businesses, and millions of product reviews, as well as performance results from over 40 million sales and marketing campaigns,” Daniel said. This gave the algorithm deep, real-world insights into lead generation, conversion, and sales growth.

AI uses natural language processing and deep learning techniques to analyze all of this data and discover patterns that can optimize marketing and sales workflows.

Apply AI predictions and actions

Armed with these data-driven go-to-market insights, Landbase created GTM-1 Omni to take predictive analytics to the next level by recommending precise actions to improve campaigns. Daniel pointed out that many businesses use agencies or software tools to help them generate leads, but still have minimal visibility into what’s working. The AI ​​model aims to eliminate uncertainties.

“It’s a black box,” Daniel remarked. “We can now predict why campaigns fail and recommend what to spend on them. » Landbase Intelligence’s platform can integrate GTM-1 Omni, allowing businesses to predict optimal marketing strategies and execute integrated campaigns across multiple channels.

“We have a platform that can run outbound email, phone, and LinkedIn campaigns, as well as inbound campaigns with content and landing pages,” noted Daniel. “And all of this is powered by the intelligence of our AI model.”

Showcasing AI with Free Landbase Tools

To show what its new Marketing AI can do, Daniel Saks announced at TechCrunch Disrupt 2024 the launch of Landbase Intelligence – a suite of free tools leveraging GTM-1 Omni to provide actionable go-to-market insights .

Landbase Intelligence tools analyze factors like a company’s digital credibility, online reputation, competitive benchmarking and more to generate reports with recommended strategies to improve marketing and sales performance. “I’ve experienced the challenges B2B leaders face in deciding where to allocate sales and marketing spend,” Daniel said. “That’s why I’m excited to launch Landbase’s GTM Intelligence, to help businesses refine their go-to-market strategies and increase efficiency.”

Landbase Intelligence also demonstrated AI capabilities by integrating the GTM-1 Omni into Ameca. Ameca could interact with participants and provide go-to-market advice in real time using the AI ​​model.

“It was wild,” Daniel remarked. “We had so many requests that security had to come, because there was just crazy interest in seeing our AI robot in action.”

Pioneering a new era of AI-driven marketing

While AI and machine learning are transforming many industries, applications specifically designed to improve go-to-market strategies are still rare. Landbase Intelligence aims to lead the way as a pioneer in this growing space.

“We are introducing what we believe to be the first go-to-market agent model,” Daniel emphasized. “There are generative AI tools that can help with marketing. We are proud to introduce a go-to-market agent model, which we believe is one of the first of its kind. With additional developments planned for its AI technology, Landbase Intelligence seeks to usher in a new era defined by highly effective, fully integrated, data-driven marketing powered by artificial intelligence.

Visit Landbase for more information. To learn more about Daniel Saks’ latest projects, follow him on LinkedIn or visit his website.

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