McCormick® Launches Holiday Cookie Quest with $10,000 Prize and Limited-Time Collaboration with Milk Bar

McCormick® unveils Holiday Cookie Quest with $10,000 grand prize.

Join the Holiday Cookie Exchange for a $10,000 Prize

In partnership with Milk Bar® and its award-winning founder Christina Tosi, McCormick® is on a mission to discover the best holiday cookie recipe. Whether you’re a seasoned baker, a sugar cookie lover, or the keeper of a treasured family recipe, McCormick® invites you to participate and share your holiday baking creations.

To kick off the event, McCormick® teamed up with Milk Bar to unveil a limited-time candy cane pretzel bark cookie. This festive treat blends the rich flavors of McCormick® Pure Vanilla Extract and Peppermint Extract with a sweet-salty profile, making it the perfect holiday treat. To celebrate National Cookie Day on December 4some Milk Bars will offer free samples of this new creation to the first 100 customers.

Get Your Cookie Fix on National Cookie Day

On December 4, join in celebrating National Cookie Day by visiting participating Milk Bars, where the Milk Bar x McCormick Candy Cane Pretzel Bark Cookie will be available for free (limited to one per person while supplies last stocks). Starting at 10 a.m. local time, you can enjoy this delicious seasonal cookie and also purchase them for $3.25 each until December 31. Participating Milk Bars include:

• New York Flagship – 1196 Broadway at 29th Street, New York, NY 10001
• Williamsburg – 382 Metropolitan Ave, Brooklyn, New York 11211
• Washington, DC Logan Circle – 1525 15th St NW, Washington, DC 20005
• Los Angeles Flagship – 7150 Melrose Ave, Los Angeles, CA 90046

Share your recipe and win big

While you enjoy these festive treats, you can also participate in McCormick®’s Cookie Quest by submitting your best holiday cookie recipe online at www.McCormick.com/Cookie-Quest. The grand prize of $10,000 awaits the creator of the most delicious and innovative cookie recipe, so don’t miss your chance to be part of this sweet holiday tradition.

A sweet collaboration with Milk Bar

This year’s Cookie Quest is a collaboration with Christina Tosi, the innovative chef and founder of Milk Bar, known for reinventing classic baked goods with a modern twist. As a James Beard Award winner and author of the new cookbook Pastry clubTosi is no stranger to making baking fun, tasty and accessible to everyone.

“I’m excited to join McCormick® to bring a modern twist to the timeless cookie exchange,” said Tosi. “McCormick® ingredients, like vanilla, peppermint extracts and cinnamon, are staples in my personal and Milk Bar kitchens. They allow me to create the tasty treats that people love, and I can’t wait to see what creative cookie recipes everyone shares! »

McCormick®—The Heart of Holiday Baking

For over 130 years, McCormick® has been an essential ingredient in kitchens around the world, especially during the holidays. Whether baking gingerbread, sugar cookies, or preparing holiday dishes, McCormick® delivers the flavor that turns holiday meals into cherished memories.

“McCormick has always been a part of family traditions, creating sensory experiences that bring people together during the holidays,” said Giovanna DiLegge, vice president of marketing at McCormick. “We’re excited to put a modern spin on the beloved cookie exchange and bring people together from across the country to share the joy of baking.”

How to participate

To participate in the McCormick® Holiday Cookie Quest, simply submit your recipe online at the official McCormick® website and share your best holiday cookie creations. The competition takes place from November 19 to December 8, 2024so you have plenty of time to perfect your recipe. In addition to the grand prize, McCormick® will feature some of the best cookie recipes shared throughout the event, spreading the joy and creativity of the holiday season.

Don’t miss your chance to participate in the McCormick Cookie Quest and maybe even walk away with the grand prize of $10,000 to make your vacation even sweeter!

Join the quest today and may the best cookie win!