“Jedes Hotel wird Teil presents our three programs”

The Global Hotel Alliance (GHA), a unique hotel agency, was established over the last 20 years. I think CEO Chris Hartley is responsible for Allianz’s strategic strategy.

By Susanne Stauss

Tophotel: Herr Hartley, Anfang April hat GHA die Cheval Collection mit Luxus Residences aufgenommen, 2022 zuletzt alle NH Hotels. Was Genau the Beitrittskriterien zu Ihrer Allianz?

Chris Hartley: We offer our customers “GHA Discovery” loyalty programs a choice from over 800 hotels and their luxury focus. We have a very clear overview of the Ultra-Luxus region, which has been created in many markets in the Upper-Upscale region and with NH hotels, which are beyond your own minor hotels in an establishment, but which can be offered in mid-range hotels. anbieten. Our USP is clearly stated that we are ausschließlich mit unabhängigen Hotelgruppen zusammenarbeiten, nicht mit Franchise-Marken. And this will also allow you to discover all the hotels in these groups for us. This branded hotel offers loyalty programs specific to our GHA discovery program.

Das ore auch für Ihr neues Mitglied NH?

And for this loyalty program, you have chosen NH Discovery and you are looking for GHA Discovery. Wyndham, one of our Gründungsmitglieder, must be perfectly adapted to the Neuausrichtung zum reinen Franchise-Geber ausscheiden. Viele unserer Mitglieder sind que Queen Owner-Operator, also Hoteleigentümer und Betreiber. Two working days we offer you hotels located in the Eigentum der Marken or sind gepachtet. We have other groups that offer more details on hotel groups like us.

What are the most expensive hotels in a group that wants GHA to respond?

A brand has really thought about two of its three hotels, but it is better able to do it. Mit der Lore Group first created a group with famous aufgenommen hotels. All our hotel groups are within reach and are not occupied by franchise establishments.

Find Luxus residences or serviced apartments?

Die Cheval Collection is the first queen of luxury residences in our portfolio, and other groups like Kempinski or Pan Pacific are bringing longer residences to the market and living at Allianz. It is common for our customers to be at the heart of the new development strategy, their Discovery-Dollars – the way our technology programs – are available to you. We now have a glimpse of a partnership with Regent Seven Seas Cruises or vacation rental platform Plum Guide. With these Partnerschaften bieten wir unseren Kunden more Auswahl für ihre Reisen. We analyzed the results of our regulatory measures and had to proceed in the first quarter of 2024 with a publication on the topic “What travelers expect most from loyalty programs” (see the file on the web page).

In European markets, is GHA really green?

In the last 50 years, we will find hotels in Europe, which will naturally be as strong as NH-Hotels hotels, until 2022 for GHA. Am 2weitstärksten ist Asian vertreten. We already have 50 hotels in China, 50 in Australia and two in Singapore.

Welche GHA Discovery-Mitglieder reisen am häufigsten in Ausland?

The Mitglieder aus den USA et les Vereinigten Königreich, sie geben dort auch am meisten Geld aus. 2023, the United States with 205 million US dollars and Great Britain with 111 million US dollars are markets for international hotels in GHA hotels, managed by Germany (67 million US dollars) and the Australia (US$56 million) and China (US$45 million). A very important working group is due to the decision of the NH and to Spain, but also to the country itself.

Indian may become the most distant market from your country. Is this also the case for GHA?

India is a Chinese traveler on business trip so far. The Indian travel market remained in a city center hotel where the Chinese before the pandemic arrived. The Chinese market is a mere drama skewer, which turns out to be bigger than the Indian so far in the entry. Jedoch Indian hat with great potential. We plan our hotel portfolio in India to discover and discover our projects with many unique hotel groups, one of the GHA Discovery Mitgliedern a large spectrum and travel offers in this country to help you. Once again this month, it’s the Anantara Jaipur hotel.

In which states does GHA-Mitglieder bevorzugt travel?

One of the international trips to Thailand, which took place in all regions of the United States, was purchased in the amount of 10.3 million US dollars, paid for by the regions of the United Kingdom ($9 million Americans). The Arab States of the Emirate have a second star on the region of belief, favored by the United States in Great Britain (16.6 million US dollars) and the United States in Russia (11 million US dollars ). Trips to the United States are also found in the paths of Karibik (26 million US dollars) or Italian (25.3 million US dollars), supported by the Großbritannien (15.7 million US dollars). Australische Mitglieder voyages en voyage à Singapore (US$10.1 million).

What is the sustainable development strategy that Allianz offers you?

We are a joint venture that does not need to be used. We naturally have the opportunity to choose from three segments: the first new market like Japan, Korea or the United States, two new segments like today’s residences or high-end hotels in high-end locations. business, and we anticipate the opportunistic environment. Also Hotelgruppen, die von sich auf uns zukommen und um Aufnahme biten. Yesterday you will see the last day, but the time is still there.

What is your commission? Should Financial Hürden be a group responsibility?

If you do not wish to use the Prozent Kommission, you will find it in the Segment ab. That’s all. If you don’t have hotels available to you, please give us your money. When a hotelier engages with a working tour operator, they can choose between 30 and 40 percent from the United States, and an online tour operator can go as high as 20 percent. GHA was established at the announcement of the airline Allianz, a unique hotel group for services, with large global hotel groups for professionals and for business travel from the Drittanbietern with online tour operators . We put hotels in touch with instruments, technology and marketing, so that everything is possible.

Do you want to know if your loyalty programs are managed?

We have an overview of more of Zimmer’s pro features with other loyalty programs. I know the largest program is in old maps, because they were already created in the 1980s. We had $26 million, that’s 20 percent of activity. This is an amount of €32,500 for the hotel and an amount of €7,000 for the active hotel. Our discount rate is limited to 126 percent. GHA Discovery’s investment fund stands at US$2.3 billion and has surpassed the 2022 price per US$1 million.

We offer you measures from 2023 to 25 million dollars and 2.7 million new dollars to reach 1.6 million in January 2022. The few people offshore from space first exceeded billions of grenades and glass parts. At present, an amount of 60 percent reaches 1.4 billion US dollars, which means that the high value hotels in the market reach an amount of 71 percent which brings in 289 million US dollars. Instead, the GHA direction offers on the web and on the app launched in 2023 (with a 99 percent plus in 2022), which means you will have to use them directly on the GHA Discovery direct channel at 65 percent until the other. Kanälen.

What is the theme of GHA Nachhaltigkeit gerecht?

We created the Green Collection Innerhalb in 2023 together with our Group eingeführt. Damit takes care of hotel travel, to bring you the best practices in the field of hotel research.

What are the criteria defined for the selection of hotels for the Green Collection?

Jedes Hotel der Green Collection ensures that a global organization is certified. Earth Check, Green Growth 2050, Green Key and Green Globe were designed for the latest 18 certifications, as well as regular testing verifications.

And how do you want Australians to be on the next birthday?

The last 20 days were positive, but the Reisen was anbelangt. We offer you a unique hotel service, which is perfect for you and which is not for you. When the geopolitical region of the Middle East and Russia is last, there will be all positive indicators.