Iterable launches winter version of product with AI tools to optimize campaign frequency, loyalty and performance

Frequency optimization applies exclusively to marketing messages, ensuring that critical transactional communications, such as shipping updates or password resets, are delivered without delay.

The Ooni marketing team is already seeing the impact of frequency optimization in action:

“Building lasting connections with our customers is essential to our business: it builds loyalty and drives sales,” said Angie Pilkington, Senior Marketing Director at Ooni. “Iterable’s frequency optimization has been a game changer for us, helping us deliver the right message at the right time without overwhelming our audience. By leveraging AI to refine the frequency of our messages, we’ve seen stronger engagement, fewer unsubscribes, and more meaningful, long-term interactions with our customers throughout the year.

Building customer loyalty with brand affinity insights

Customer retention has never been more critical to business success, with 25% of CMOs citing it as a top growth priority for 2025. Yet many marketers struggle to measure how their campaigns influence customer sentiment and behavior over time, making it difficult to take targeted action to achieve this. retain and develop their audience.

Iterable is powered by AI Brand Affinity Insights redefines how marketers understand and nurture loyalty. This cutting-edge innovation provides a dynamic view of customer sentiment, enabling marketers to identify drivers of loyalty and churn. Built on Iterable’s powerful Brand Affinity, this new feature provides actionable insights by analyzing the impact of campaigns on audience sentiment and long-term loyalty.

With Brand Affinity Insights, marketers gain unprecedented visibility into their customer relationships. Teams can track loyalty trends across campaigns and customer segments, identify messaging strategies that drive deeper engagement, and take proactive steps to reduce churn, ensuring every interaction strengthens connections with customers. The tool goes beyond traditional engagement metrics to provide a true understanding of relationship health, helping marketers build and maintain lasting customer loyalty at scale.

Leading brands like Travelex are already leveraging Brand Affinity Insights to transform their customer relationships:

“As a valued partner, Brand Affinity Insights helps Travelex truly understand how our content campaigns actually engage – and re-engage – our customers in a positive way,” said Chris Frost, senior product manager at Travelex, the UK based foreign exchange company. business.

Unlock effortless optimization with journey performance recommendations

Today’s customers demand seamless, personalized experiences from the brands they do business with: 81% consider personalization a critical factor in their purchasing decisions. This expectation makes perfect campaign execution essential to the success of marketing teams.

With Course performance recommendationsIterable turns the complexity of campaign execution into a competitive advantage. Now marketers can create more effective customer journeys with higher performance and faster processing speeds without technical complexity, while customers receive personalized messages that are perfectly timed, natural and relevant.

This powerful new feature automatically analyzes journey configurations to identify potential bottlenecks and optimization opportunities, providing specific recommendations that marketers can implement with just one click. By transforming complex technical optimizations into simple, actionable fixes, this tool ensures messages reach customers without delay while reducing the time marketing teams spend on performance optimization.

With Journey Performance Recommendations, marketing teams gain unprecedented control over campaign performance. They can proactively prevent delivery delays, optimize processing speeds across their entire journey portfolio, and ensure every message reaches its audience at the ideal time, all without diving into technical setups.

“We understand that today’s marketers need more than just technology and tools: they need smarter, more innovative solutions that will amplify their expertise and enable them to unlock new growth opportunities , scale and meaningful connections with customers,” said Andrew Boni, CEO and co-founder of Iterable. “With our winter release, we’re delivering AI-driven innovations specifically designed for modern, agile marketers: intuitive, impactful tools that drive immediate results and long-term success. From optimizing message frequency to uncovering deeper customer insights, these advancements augment the capabilities of marketers, enabling them to create truly personalized experiences at scale. It’s not just about adding more tools, it’s about redefining what’s possible with Iterable AI, transforming the way marketing teams work, connect and succeed. in a constantly changing world. »

Discover what’s new in Iterable: discover our latest innovations or request a demo today.

About Iterable

Iterable is the AI-powered customer communications platform that helps organizations like Redfin, Priceline, Calm, and Box activate customers with joyful interactions at scale. With Iterable, organizations drive high growth through individualized, harmonized, and dynamic communications that engage customers throughout their lifecycle, at the right time. Learn more at www.iterable.com

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Lauren Kopulsky
Director of Communications
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