Best Hair Launches of 2024, According to Beauty Editors

There’s simply no better feeling than when you find a shiny new hair care product that gives you the best hair ever. From clarifying shampoos and scalp scrubs that deep cleanse to hair oils and conditioners that make styling easier, beautiful hair is made much more possible with a good routine.

So now that the year is coming to a close, I wanted to talk with beauty editors about the new products that helped them achieve the hair of their dreams this year. 2024 has been a brilliant year for the hair care category, with numerous heat tool releases shaking up the industry (Ghd and Dyson, I’m looking at you), high-shine glosses that have allowed users to get practically reflective locks, and even a viral shower. filters that easily remove impurities from hard water.

But which one came out on top? I spoke with my best fellow beauty editors to come up with the ultimate list. So there you have it, the best hair products of 2024…

1. L’Oréal Paris Glycolic Gloss Elvive Shampoo and Conditioner

(Image credit: L’Oréal Paris)

L’Oréal Paris Elvive Glycolic Gloss Shampoo and Conditioner

“I like my beauty routine to be luxurious. I love heavy makeup products, chic-looking skincare products, and insanely expensive perfumes. However, when it comes to my wash routine hair, I’m much more likely to want to grab a bottle of Elvive over anything else. In my opinion, no shampoo and conditioner duo can compare to this one from L’Oréal Paris. year, the brand has launched a new line that I think might just be the best thing that has ever happened to my hair.

“Although Glycolic Gloss is a four-step routine, it is the shampoo and conditioner that have totally won my heart. The formulas are enriched with glycolic acid to significantly improve shine, shine, shine and softness. My hair has never looked (or felt) better after using it. It’s so good, in fact, that on the morning of my wedding in April, I sent my husband to Boots to get me a few bottles, because the really luxurious hotel shampoo wasn’t up to par. expectations that this product set. . If you have fine hair, like mine, do it not sleep on this thing.” – Shannon Lawlor, Executive Beauty Editor, Marie Claire UK

2. GHD Chronos Straightener

(Image credit: GHD)

GHD Chronos Hair Straightener

“My hair care journey this year was centered around healing and repairing the damage caused over the years by excess bleach and heat tools. I really focused on scalp care and I took a step back from heat styling in particular, but I also knew I needed to upgrade for those times when I did use heat. You see, I’d been using my beat-up old GHD straightener for a decade, and as a beauty editor, I simply had no excuse. Luckily, the gods at GHD were there to provide me with this new Chronos tool, which is the brand’s most advanced straightening device to date, with intelligent heat management that allows for single-pass use and impressive results. And yes, I have since given up on my (very) old pair.” – Rebecca Fearn, freelance beauty editor and features editor

3. Dyson Chitosan Post-Styling Serum

(Image credit: Dyson)

Dyson Chitosan Post-Styling Serum

“My hair launch pick for 2024 has to be the Dyson Chitosan Serum (from the brand’s very first product line, FYI), as it doesn’t overwhelm my fine but full hair, it definitely tames and adds shine, and the packaging design is perfect.” – Madeleine Spencer, podcaster and beauty and wellness editor at The Evening Standard

4. GHD Duet Blowdry 2-in-1 Hair Dryer Brush

(Image credit: GHD)

GHD Duet Blowdry 2-in-1 Hair Dryer Brush

“Is a hair tool technically a hair treatment? I’d say yes if you’re talking about the GHD Duet Blowdry, which allowed me to straighten my hair with noticeably less damage. To put it simply, it’s the kind of hot blow dry brush you may already know this and use it but hey its better after using other hot brushes i still have to run the straightener through my 3c curls to get a smooth finish. . With the GHD Duet, it only takes a few passes to transform my damp hair into straight, shiny locks and requires no other tools – it’s the quickest way to straighten my hair that I’ve found. Plus, the rounded shape. means you can add volume and curl the ends with ease, for a bouncy blow-dry effect without having to coordinate using a hairdryer and a round brush at the same time. Honestly, the best blow-dry brush in the game. – Olivia McCrea-Hedley, freelance writer and editor

5. Living Proof High Gloss Gloss Treatment

(Image credit: Living Proof)

Living Proof High Gloss Gloss Treatment

“I’m notoriously lazy when it comes to hair care, so it’s not often that I come to the end of the year with new products making their way into my very minimal routine. However, in 2024, Living Proof launched their Perfect Hair Day High- Shine Gloss and I can’t get enough of it I have textured and curly hair and it always looks dull no matter what products I use. say that This product delivers on its shine promises, I really mean it. It only takes 5 minutes to use in the shower (another win in my book), then you rinse, dry and style as usual, and you’re left with ultra-shiny, sleek, straight hair. I’ve always managed to achieve salon-worthy shine in my own home and I’ll be forever grateful to Living Proof for formulating it.” – Mica Rickets, freelance beauty editor

6. Marocainoil Anti-Frizz Shield Spray

(Image credit: Morrocanoil)

Marocainoil Anti-Frizz Shield Spray

“This spray is absolutely fantastic. Activated by heat as you dry, it works to smooth and hydrate, and you can apply a large amount without any heaviness. It also smells great, with that signature Moroccanoil scent. But the best of all, unless it’s raining, the results actually last – and, believe me, I’ve tried a lot products that promise to prevent frizz but don’t quite deliver on their promises. The only downside is that this formula has no heat protection, so you need to double up with another product to ensure your hair is protected. My close second would be Cécred’s Hydrating Deep Conditioner, which is wonderfully thick and nourishing but never weighs down my slightly fine hair.” – Lucy Abbersteen, beauty editor and freelance editor

7. Olaplex No. 5 Leave-In Conditioner Moisturizing and Restorative

(Image credit: Olaplex)

Olaplex No. 5 Moisturizing and Repairing Leave-In Conditioner

“For me, it has to be the Olaplex No5 Leave-In Conditioner. My split ends are less visible, my hair feels ridiculously soft, and it protects against heat up to 232 degrees. Between hair appointments hairdresser, it’s a real moment of relaxation.” life saver. » – Sarah Bradbury, junior editor at metro.co.uk

8. Moncho Moreno miracle water

(Image credit: Moncho Moreno)

Moncho Moreno Miracle Water

“Founded by Spanish hairdresser Moncho Moreno and his wife in 2020, seven of this brand’s best-selling products were introduced to the UK for the first time earlier this year. I’ve been completely smitten with Miracle Water since I first got my hands on it in August As the name suggests, the hyaluronic acid-infused formula is light as water and foams when you rub it between your hands. she does my hair. I look so shiny and healthy and – I’m just running my hands through it as I write this – incredibly soft. Plus, Moncho, if you’re reading this, please. bottle the perfume for me, I need it immediately. Thanks in advance.” – Mollie Burdell, freelance beauty editor

9. Hello Klean Rainfall Shower Filter

(Image credit: Bonjour Klean)

Hello Klean Rainfall Shower Filter

“Not only do I have sensitive skin, but my curly hair is also naturally dry, so taking care of my hair and scalp is no easy task, especially when living in the area of London where water is the hardest. Hard water contains minerals like magnesium and calcium, which coat the hair and prevent moisture from penetrating. Water in the UK also contains chlorine and fluoride. also sap moisture from your hair and skin. This double whammy left me with chronic straw-like scalp irritation and hair. I started using the Hello Clean rain shower. It filters out over 90% of chlorine, calcium, copper. , iron, lead and more. Over time, my hair has become softer, shinier, stronger and longer because it is now less brittle and therefore has much less breakage. also haven’t had any flare-ups for month. » – Amerley Ollennu, freelance beauty and wellness editor