LG unveils the world’s first transparent OLED TV, which costs more than a luxury car

Last update:December 26, 2024, 3:29 p.m. IST

Launched in the US, the LG Signature OLED T features a 77-inch 4K panel, an advanced Alpha 11 AI processor and Zero Connect technology.

LG has unveiled a revolutionary TV that has left the world stunned: the world’s first transparent OLED TV, the LG Signature OLED T. Priced at a staggering $60,000 (approximately Rs 51.1 lakh), this revolutionary TV is making waves in worldwide, although it is currently only available in the United States. The announcement of this premium product is part of LG’s ongoing efforts to stay at the forefront of the consumer electronics market, delivering products that redefine user experience.

The LG Signature OLED T was first introduced at CES 2024, where it attracted attention with its stunning design and advanced features. Now officially launched, the TV offers a blend of cutting-edge technology and aesthetic innovation. It stands out not only for its transparency but also for its exceptional performance, making it one of the most expensive TVs ever made.

What really sets the LG Signature OLED T apart is its advanced Alpha 11 AI processor. This new processor delivers a significant improvement in AI performance, delivering four times the AI ​​processing power, 70% improved graphics performance, and 30% faster processing speed compared to previous models. These improvements result in a more immersive and responsive viewing experience, pushing the boundaries of what a TV can do.

The LG Signature OLED T features a 77-inch 4K OLED panel, delivering ultra-high definition resolution (3840 x 2160) for crisp, vibrant visuals. One of the most notable aspects of this TV is the ability to switch between transparent and opaque modes. This feature adds a unique dimension to the TV, allowing it to blend seamlessly into a room when not in use and transform into a vibrant, high-quality display when desired.

The TV also has a 120Hz refresh rate, ensuring smooth movements during fast-paced content like sports or action films. For those who love gaming, the TV offers a range of user-friendly features including Auto Low Latency Mode (ALLM), variable refresh rate and Adaptive Sync, making it ideal for 4K 120Hz gaming.

In addition to its impressive visuals, the LG Signature OLED T doesn’t skimp on sound. It is equipped with a 4.2-channel speaker system supporting AI, DTS:X and Dolby Atmos, ensuring a rich and immersive audio experience to match the stunning visuals.

Another notable feature of the TV is LG’s Zero Connect technology, which enables wireless transmission of 4K video and audio signals to the display. This advanced wireless system uses Ethernet, Wi-Fi 6E, USB 2.0, Bluetooth 5.1 and HDMI connectivity, eliminating the need for bulky cables and providing greater flexibility in TV placement.

In addition to its visual and audio capabilities, the TV offers several display modes that enhance its usability. T-Object mode provides an always-on display with images or a gallery, while T-Bar mode provides notifications such as sports updates and weather forecasts. T-Home mode provides quick access to settings, applications and available services, further improving the user experience.

Although the LG Signature OLED T has already been launched in the US, it is currently unclear when it will be available in India. Given its high price and exclusive nature, it remains to be seen whether it will be widely available to Indian consumers in the near future.