Darum will die Gen Z keine Smartphones more nutzen

It’s a war between the stars of Mailänder Designwoche: the Boring Phone. Das Klapp-Handy, Heineken Brewery and Bodega Nordamerikanische Einzelhandelsmarktplatz in Auftrag gegeben wurde, can nur Anrufe tätigen, SMS schreiben et Fotos mit einer 0.3-Megapixel-Camera machen. Application-Nutzung? Fehlanzeige. Social networks? Damit nicht möglich.

The British Guardian speaks of a “Dumbphone-Boom”

This Boring Phone is just one of the biggest feature phones, which is aimed at Generation Z. “Das Boring Phone is one of the new Dumbphone-Booms, from the Misstrauen of Generation Z generated by dates and The Phänomen generates such a hat.

This is how the boom of the year began in the United States and became ironic thanks to Tiktok posts under the hashtag #bringbackflipphones.

Note, generation Z in the smartphone-Verhalten ändert

HMD Global, approaching the Nokia-Relaunch stand, will be available until April 2023 for a sale of flip phones, where manufacturers of products such as feature phones or minimalist phones are not yet available.

Joe Birch, technology analyst at Marktforschungsunternehmen Mintel, said he believes Generation Z ihr Smartphone-Verhalten ändert. “The first three fragments of Generation Z are perfectly suited to the digital environment. »

Laut dem Forschungsunternehmen GWI is Generation Z, one of the most important workflows in the world of work, the only generation, in the zeitgeist in social media in 2021.

More information on data protection

Now it is another topic for these “Weniger ist more” -Verhalten: The technology analysts of the Portulans Institute kommen zu dem Ergebnis, because Generation Z has more information about data protection on the Internet. The Internet does not even exist in the virtual world of Freiheit and the Spaßeshen, but it is also an over-wachungsinstrument for Unternehmen and Regierungen.

A click on absolute purchase also occurs, large smartphone manufacturers like Apple and Samsung are not yet in the world. New Telephones are Smartphones, says Birch. Feature phones work in a corner.