Jaguar Land Rover: Deutschland-Chef in an interview

With the current “House of Brands”, JLR will enable JLR to create its own identity and thus make it suitable for corporate mobility. The rebranding of Jaguar fiel dabei is interested in us. Jan-Kas van der Stelt, in 2018, Geschäftsführer of JLR Deutschland, told the most striking stories in an interview.

Interview with Jan-Kas van der Stelt for the design of JLR

AUTO BILD: JLR is working in a large structure and positioning the brands in the new Reimagine strategy. We are going to Marken Land Vagabond, Range Rover and did Jaguar work here?

Jan-Kas van der Stelt: I intend to implement a corporate strategy, which will be designed in 2021 and which will be at the heart of modern luxury through design and the convergence of knowledge, developed by the “House of Brands” best hend of the Range Rover, Defender, Discovery and Jaguar. Our company is the brand that begins to profile and differentiate, at which point it demands results for the machines.

The Range Rover is focused on modern luxury and follows the motto “Lead by example”, the Defender is focused on “Embrace the Impossible” for adventure and ruggedness, and Discovery is focused on “Never stop Discovering” for travel with comfort and maximum variability. Jaguar discovered the new full-electric luxury market and followed Maxime des Gründers Sir William Lyons “Copy Nothing”. Die Designsprache, die wir geade mit dem Design Vision Concept Type 00 it presents itself as a time with opulent modernism. It is mutig and fesselnd.

All points of sale will be electrified until 2030 and will have full electrical input into a robot.

Where are the means of transport and the structure of the infrastructure?

Once House of Brand has seen its machine, we are in our automobile garages and in our construction workshops for a clear undertaking of trennung der vier Marken vorgenommen. You have three own positions under your brands, and an individual position inside your company, you find more solid means of global marketing. Mit Range Rover is our Wimbledon partner, making tennis famous and rich in world traditions. From 2025, Defender will be one of the largest official partners of the Dakar Rally, the most prestigious Rally-Event in the World. In 2026, an official workshop started. Discovery feierte in diesem Jahr seinen 35. Geburtstag. And Jaguar premiered as a new luxury market during Miami Art Week.

Close-ups, Viele Ecken and Kanten – the design of the Jaguar Type 00 study polarized.

Image: Jaguar Land Rover (Jaguar Cars)

For the Jaguar brand, the most significant transformation is possible. Im Jahr 2025 gibt es die Luxusbrande nur noch fullelektrisch. How is it that the brand can position itself?

Jaguar has created a truly glorious Vergangenheit an – as modern, modern and relevant luxury brand. Sie nimmt das Ethos ihres Gründers Sir William Lyons auf, nichts zu copien: “Copy Nothing”. The first model, the new Sprache design, is a vietüriger GT breast. This body shape is the form reinstated to a Jaguar. Auch war Jaguar immer eine sportliche Marke, was wir ebenfalls fortführen werden. With the Electric Mobility and Performance in mind, we have the full range of the Rennesrie Forme E. Jaguar is the new World Champion, and we will start with the Jaguar I-Type 7 in our current season.

Is the focus on luxury really appropriate at a cost price? It’s still a little bit different and it’s a little bit different. F-Pace (from 66,000 euros) is that okay?

Jaguar is positioned as a luxury brand in another market segment. Prices of Jaguar prices are around 70,000 Euros, which are approximately 70,000 Euros. doppelt so nod sein.

Are you interested in the era of Jaguar’s new electric vehicles?

A Jaguar immerses itself in creativity and design. The difference is ihn. Zur Elektromobilität kommen wir zu einem späteren Zeitpunkt. Aber seien Sie versichert, dass de la Technologie, die wir für die Formel E entwickelt et getestet haben, en die Serienmodelle einfließen wird. When the fall comes, we have an electric power of more than 700 kilometers and a maximum of 15 minutes to run 320 kilometers.

How do you expect your vehicles and vehicles to be safe from the brand’s electric motors, but electromobility is not there?

We have no idea what to do in a car, we’re looking for more – and we’re okay with our design being turned into a means. When the electric vehicle is installed, we have to use it, we don’t have to worry about the power on the other side of the road and the power supply is not subject to service, it is also a full service, it is a full Jaguar service.

Aktuell ist the Luxussegment im Bereich der Elektroautos hart umkämpft: Neben established Wettbewerbern entdecken auch new Marken das Segment für sich et versuchen sich am Markt zu positionieren. How do you want me to tell you?

We are conscious of our British brand traditions and our designers. And we plan with a small volume.

No, it’s the electric vehicle market in Stocken Geraten. Gerade in Deutschland sehen wir wenig Bewegung. How do you want this service offering?

We are looking for the start of Elektromobilität. Linear editing is not possible. Auch wird sie nicht in allen Märkten sein relevant. We have a plan, with Jaguar in ca. 25 countries from the Wisconsin region, United States, United Kingdom, China and Europe are present. For anything, it’s the Jaguar that takes care of it!

Is your safety not good for electromobility in Germany?

“Ease of ownership” is for one of the Schlüssel. When it comes to this, it must be safe, a full electric car is on the road and on the road! Aber daran arbeiten wir als Hersteller genauso wie die Europäische Union et notre Regierung. This is a journey towards electromobility that aims to create an emissions center for people.