2024-11-14 | Brightcove Launches Marketing Studio for Sales, Putting Video in the Hands of Global Sales Teams to Drive Engagement and Accelerate Business Results | NDAQ: BCOV

The new solution allows global sales teams to create personalized videos while centralized teams manage brand quality and optimize content with unified insights.

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Marketing Studio for Sales, a new solution that enables global sales teams to easily create and deploy content personalized video, maximizing the impact of video on customer engagement and sales. This centrally managed video engagement platform allows businesses to control brand and quality standards while providing unified metrics and insights across content and touchpoints. It enables sales teams to create personalized video experiences for prospects and customers, improving global engagement without the need for video production expertise.

“Brightcove Marketing Studio for Sales was developed in close collaboration with a leading global real estate organization with thousands of brokers, giving us deep insight into the unique needs of large, distributed sales teams,” said Jim Norton, Director revenue at Brightcove. Working alongside our customers, we’ve created a solution that addresses the challenges of maintaining brand consistency and quality while enabling sellers to effortlessly personalize and share engaging video content with a global audience . With unified analytics and metrics, insights are easily actionable, driving continuous performance improvement and delivering significant competitive advantage.”

With the launch of Brightcove Marketing Studio for Sales, the leading video engagement platform for businesses is now even more powerful. Sales teams can quickly and easily create personalized branded video content at scale while managing users and brand consistency from a single, centralized platform.

Key benefits of Brightcove Marketing Studio for sales:

• Centralized brand management: Easily create and control centrally managed video templates with built-in brand guidelines, ensuring all content stays on brand and approval processes are streamlined, increasing speed to market for sales teams.
• Seamless integration: A platform designed to integrate seamlessly with the tools you use every day. With compatibility with over 100 partners, it effortlessly aligns with existing martech stacks, workflows, and processes, enabling rapid adoption by sales teams.
• Scalable video personalization: Sales teams around the world can easily create, adapt and evolve video content. With just a few clicks, sellers can publish videos to branded landing pages and social platforms, and by leveraging Brightcove’s AI Universal Translator*, they can engage with global audiences in over 130 languages.
• User-friendly video creation: No prior video experience is required. The platform’s user-friendly tools allow sales teams to record new content, exchange footage, add voiceovers, include music and graphics, and implement interactive elements, all in a user-friendly interface.
• Improved engagement and analytics: Built-in video analytics provides insights into lead engagement, completion rates, and impressions, helping sales and marketing teams identify high-intent prospects to improve performance.

For more information on how Brightcove Marketing Studio for Sales can improve your team engagement and business results through the power of video, visit

*Brightcove AI Universal Translator is part of the Brightcove AI Suite pilot program and is expected to be generally available starting January 2025.

About Brightcove Inc.

Brightcove creates the world’s most reliable, scalable and secure streaming technology solutions to build a better connection between businesses and their audiences, no matter where they are or what devices they consume content on. In more than 60 countries, Brightcove’s intelligent video platform helps businesses sell more effectively to their customers, media leaders deliver and monetize content more reliably, and every organization communicate more effectively with members. of his team. With two Technology and Engineering Emmy® Awards for innovation, consistently industry-leading availability, and unmatched scalability, we continually push the boundaries of what video can do. Follow Brightcove on LinkedIn, XFacebook, Instagram, Threads and YouTube. Visit Brightcove.com.

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