USU Positioned as Leader in SPARK Matrix 2024 for Software Asset Management (SAM) Tools by QKS Group

The SPARK matrix of the QKS Group provides competitive analysis and rankings of leading software asset management (SAM) tool vendors.
USU, with its comprehensive technology and customer experience management, received good marks on the technology excellence and customer impact metrics.

MIDDLETON, Mass., December 10, 2024 /PRNewswire/ — QKS Group named USU a technology leader in its SPARK 2024 matrix Software Asset Management (SAM) Tools Market Analysis.

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The SPARK matrix of the QKS Group evaluates vendors based on their technological excellence and impact on customers. It offers in-depth analysis of global market dynamics, key trends, vendor landscapes, and competitive positioning. By providing competitive analysis and rankings of leading technology vendors, the SPARK Matrix provides strategic insights that help users access supplier capabilities, competitively differentiate, and understand market positions.

USU was selected as a leader in the SPARK Matrix 2024: Software Asset Management (SAM) tools due to its exceptional capabilities in providing robust security features, seamless integration with existing systems, and comprehensive management tools that ensure secure and efficient identity verification and access control to resources.

QKS Group defines software asset management (SAM) tools as “a comprehensive set of tools that facilitate the management and optimization of an organization’s software assets throughout their lifecycle. The tools ensure compliance with license agreements, reduce costs by identifying and reallocating underutilized licenses, optimize software spend. and mitigate software risks. SAM tools provide detailed analysis of software assets and support organizational efficiency and strategic decision-making.

Venkatesh KopparthiAnalyst at QKS Groupsaid: “USU’s Software Asset Management (SAM) platform offers a powerful, unified solution that provides organizations with the tools needed to optimize software investments and ensure compliance. The platform’s robust suite offers comprehensive asset discovery, license compliance management, and automated optimization capabilities. , which reduce audit risks and support strong IT governance. Additionally, USU’s advanced analytics and reporting capabilities provide strategic insights, enabling proactive software asset management to keep up with evolving compliance and cost management needs.

“Software is more than just installations: it is the lifeblood of every business. With an effective software asset management tool, businesses are able to get the most out of their licenses, reduce licensing costs, reduce security risks, and improve strategic decisions. Through our advanced solutions, we provide businesses with the tools and services they need to effectively optimize their technology investments. This positive recognition confirms our success and the value we bring to our customers,” says. Peter StanjeckUSU Senior Vice President.

The software asset management (SAM) tools market is rapidly evolving as enterprises face increasing complexities in software licensing and subscription models, driving demand for advanced SAM tools. These solutions are essential for ensuring compliance, optimizing costs, and managing hybrid cloud environments as organizations expand their digital footprint. SAM platforms now incorporate AI-driven analytics, automation, and predictive insights to improve operational efficiencies and reduce audit risks. With the shift to digital transformation and cloud-based infrastructures, organizations are increasingly adopting SAM solutions to avoid costly non-compliance penalties and streamline IT operations across regions.

USU GmbH

As a leading provider of software solutions and services for IT and customer service management, USU helps organizations optimize their IT resources in the age of cloud and AI. Globally, organizations trust USU to modernize their IT infrastructure, reduce cloud costs and improve service excellence.

USU technologies provide complete transparency and control over hybrid IT environments – from on-premises and cloud management to SaaS and hardware solutions. Additionally, USU’s AI-powered platform serves as a central knowledge base, providing consistent insights across all communication channels and customer services.

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About QKS Group:

QKS Group is a global consulting and advisory firm focused on helping clients achieve their business transformation goals through business strategy and growth consulting services. At QKS Group, our vision is to become an integral part of our clients’ businesses as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments.

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QKS Group
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