Juice Media Launches New Optimization Solution to Improve Efficiency and ROI

Enhanced marketing mix modeling empowers marketers with predictive analytics to improve ad effectiveness and maximize growth opportunities.

LOS ANGELES, December 10, 2024 /PRNewswire/ — Juice mediaa leading performance media and omnichannel advertising services platform, has launched Juice Media Portal (JMP), an enhanced marketing mix modeling (MMM) tool that provides marketers with predictive analytics and actionable insights. JMP helps businesses optimize their budgets across all channels, including linear TV, streaming (CTV and OTT), paid social and search, to improve campaign effectiveness and maximize ROI. advertising expenditure (ROAS).

As brands increasingly need to drive results across a diverse media mix, JMP enables marketers and CMOs to identify the most effective budget adjustments for media currently in the market for the next 30 days. This provides faster, more actionable insights than traditional MMM solutions. Its intuitive features, such as response curve analysis, help marketers visualize diminishing returns and optimize spending decisions in real time.

“Juice Media Portal represents a big step forward in marketing optimization,” said Mark ZamunerCEO of Juice Media. “We’ve created a product that provides immediate value to marketers and ensures continuous learning and improvement as the brand evolves. This launch solidifies our commitment to providing advanced analytics that is both powerful and accessible, helping brands of all sizes make smarter marketing investment decisions. to achieve measurable results.

Unlike traditional MMM approaches, which rely on standardized models, JMP offers customized analytics tailored to each client’s unique business needs. Its intuitive features help marketers visualize diminishing returns and optimize spending decisions in real time. Its proprietary algorithm takes into account both internal factors, such as business events, and external market trends to provide unprecedented clarity on what is working and what is not. Through its dynamic approach, JMP meets the growing demand for marketing solutions that ensure accountability and measurable results.

“When we started building JMP, we were focused on the frustration marketers faced: hours spent struggling with tools that took forever to deliver information or buried it in complexity,” he said. declared Robert BowronSenior Director of Data Science at Juice Media. “We designed JMP to be different. It’s fast, intuitive, and designed to deliver exactly what marketers need: clear, actionable insights to help them make better decisions, whether they’re planning for tomorrow or six months down the road. »

The story continues